Contact: Katherine Veze
kat.vezecreative@yahoo.com
CREATIVE DIRECTOR / ART DIRECTOR
Vezecreative is a creative key, here to unlock creative solutions to marketing problems that turn marketing goals into reality. We have a passion for branding, social media, concept, color, typography, photography, illustration, graphic design, web design, advertising and presentations. it's about branding and strategy and the concept, the perfect combination of copy and visuals that separates the ordinary from the truly extraordinary. Our goal is to meet and exceed client expectations.
ACCOMPLISHMENTS:
• Created concepts and storyboards. Shot videos of children. Directed and edited videos including a 60 second spot (with my voice over) for a large group presentation. LAUSD/YDP/HAS.
• Created the concept; directed photography and designed a new product launch, with packaging. It paved the way for future launches of new product variations. St. Jude Medical, Inc.
• Art directed the branding: the logo, packaging, hangtags and brochure, which successfully launched a new cosmetic line for Markwin’s Cosmetics. Reckas & Franke Advertising.
• Designed and coded Flash travel banners that successfully utilized the Yahoo Click-through program to drive potential customers to the travel website. Myriad Marketing.
• Designed and coded a Flash interactive motion project (ACS 3) that illustrated the core principle of a new direction. CA Technologies.
• Created social media ads with Senior Marketing Manager and Partner. Encore Media Partners.
TECHNICAL SKILLS
Creative Direction / Art Direction: Communicated directly with clients. Managed teams and projects. Used conceptual skills, brainstorming, photos and videos along with photo retouching and storyboards to make a point. I’ve created advertising for print and web. Directed photo shoots and television commercials. Managed projects. Managed an art department.
Graphic Design: Illustrator, InDesign, Quark, Freehand, PowerPoint, Keynote and Photoshop, branding, logos, brochures, packaging, direct mail, magazines, annual reports, P.O.P., posters, print ads, flyers, digital audio, video and more.
Web Design & Development: e-mail marketing, CSS (W3C certified), HTML, XHTML, HTML 5, Dreamweaver,
After Effects, Flash, (ACS2 and ACS 3), Adobe Animate CC, Fireworks, WordPress and familiar with XML, JavaScript, Premiere and Final Cut Pro. Created blogs and positioned groups for social media marketing. UCLA Extension classes: PHP, MySQL, CMS, jQuery, AJAX, Flash 2 and After Effects 2. Experience with video production and post-production.
Illustration: Computer airbrush, storyboards, line art and technical illustrations
Other: Skilled on both Mac & PC and Microsoft Office – Outlook, Word, Excel, PowerPoint,
SIGNIFICANT PROFESSIONAL EXPERIENCE 1999 to 2019 Contract
VEZECREATIVE, Manhattan Beach, CA CREATIVE DIRECTOR / ART DIRECTOR, 1999 - present Manage the graphic design firm, and the website. Communicate with clients; deliver projects on time and within budget.
LAUSD, Los Angeles, CA PROJECT COORDINATOR Manage multimedia teams 2012 –present
ENCORE MEDIA PARTNERS, CA ART DIRECTOR social media ads. 2009 - present
MONDO/CA TECHNOLOGIES, New York, NY PRESENTATION AND FLASH DESIGNER 2015
Designed and coded a Flash interactive project (ACS 3) and PowerPoint pages that provided visual excitement,
which reflected the innovations taking place within this brand.
X PRIZE El Segundo, CA KEYNOTE DESIGNER Created keynote presentation 2011
FOX TALKZ TOASTMASTERS Century City, CA MEMBER Graphic & Social Media 2010 - 2011
Designed flyer and updated it. Positioned the club on the web for social media.
TV GUESTPERT, Los Angeles, CA WEB DESIGNER 2009 - 2009
Communicated with the founder and the programmer for TV Guestpert. Designed a
targeted website to promote an author, speaker, teacher and executive coach.
MYRIAD MARKETING, Manhattan Beach, CA FLASH DESIGNER
2008 - 2008
Created Flash Scandinavian travel Flash banners. Used Action Script on the banners
created for Yahoo’s pay per click program. Successfully moved traffic to website.
THE BOEING COMPANY, El Segundo, CA GRAPHIC ARTIST 2007- 2008
Created PowerPoint presentations and technical art. Designed collateral and posters.
Spearheaded Flash and After Effects projects to add information and excitement to events.
SHOMEX PRODUCTIONS, Santa Monica, CA GRAPHIC DESIGNER 1999 - 2007
Created concepts, designs and illustrations for media kits. The last one was used for four years to
effectively attract advertisers. Designed and photo retouched brochures, direct mail projects and
brand identities that promoted events and increased attendance.
PEACE PARTNERS, USA & India WEB DESIGNER 2006 - 2006
Designed a web site that promoted international peace.
GEORGI BOHROD & ASSO. San Diego, CA FLASH DESIGNER 2006 - 2006
Designed a Flash presentation CD that promoted a timeshare for Cabo San Lucas.
ST. JUDE MEDICAL, Sylmar, CA SR. GRAPHIC DESIGNER 2004 - 2005
Designed DVD packaging and a booklet that gave a successful launch to a new product. Designed ads,
Point of Purchase, brochures, logos and a banner ad that promoted an online medical symposium. Directed photography. Illustrated technical Insert.
GUTHY-RENKER, Santa Monica, CA GRAPHIC DESIGNER 2004 - 2004
Created new vision for a Victoria Principle skin care, direct mail, that included the youth market.
AUTHENTIC FOODS, Redondo Beach, CA WEB DESIGNER 2003 - 2004
Redesigned the Authentic Foods store website, using design and illustration to create
appetite appeal. Designed packaging, a direct mail catalog and ads. Photo retouching.
LIP-INK® El Segundo, CA GRAPHIC DESIGNER 2003 - 2003
Designed cards that promoted lasting lip cosmetics including one done in 3D.
VISION ADVERTISING, Hollywood, CA GRAPHIC DESIGNER 2002 - 2003
Designed and photo retouched entertainment DVDs and advertisements.
THE CITY OF GARDENA, Gardena, CA ART DIRECTOR 2002 - 2002
Gave an old program a new image & impact. Art direction, concept and design
DISNEY CONSUMER PRODUCTS, Burbank CA POWERPOINT SPECIALIST 2002 - 2002
Designed PowerPoint presentations and photo retouched images that effectively
promoted new products to stores.
RECKAS & FRANKE Advertising, Century City, CA ART DIRECTOR 2002 - 2002
Designed a brand identity to successfully launch one of Markwin’s Cosmetics new products (logo, brochure, packaging and hang tags). Designed medical ads.
SONY WONDER, Santa Monica, CA ART DIRECTOR
2001- 2001
Designed one sheets, using licensed characters. Promoted children’s videos.
PREVIOUS PROFESSIONAL EXPERIENCE
THE HAIN FOOD GROUP, CA GRAPHIC DESIGNER, ILLUSTRATOR, WEB DESIGNER 2.5 years Designed and developed a corporate website, which positively enhanced the perception of the brands. This contributed to increased sales overall. Directed photography. Became the web designer/web master for the Natural Food Division. Created concepts, illustrations and designed annual reports, brochures, and posters.
THE PRACTICE BUILDER AGENCY, Costa Mesa, CA ART DIRECTOR 1 year Managed a department of six. Directed brochures, magazine advertisements, corporate identity, storyboards and photography for medical accounts.
FOOTE, CONE & BELDING/HONIG, Los Angeles, CA ART DIRECTOR 1year Art Director for top brands,
including: Hughes Airwest, Mazda, United California Bank, The Boy Scouts, and Smokey the Bear. Media
included: TV (Mazda) magazines, newspapers, brochures, radio, billboard, storyboards and direct mail.
LYNN MEDBERRY AND ASSOCIATES, Los Angeles CA JR. ART DIRECTOR 1 year Art directed the photography on CDs for Concord Jazz Record, including a Grammy Award winning Woody Herman album.
DAVID W. EVANS ADVERTISING, Los Angeles, CA JR ART DIRECTOR 1.5 years
Concept, design and production for Pepsi Bottling Company, Media included: TV.
EDUCATION & CERTIFICATIONS
UCLA Extension, Westwood, CA (PHP, MySQL, WordPress, CMS, JavaScript, jQuery, AJAX,
Flash, After Effects)
THE ART CENTER COLLEGE OF DESIGN, Pasadena, CA (B.F.A., Advertising Design)
KENT STATE UNIVERSITY, Kent, Ohio (B.F.A. Graphic Design)
Teaching Experience: LAUSD, WOODBURY UNIVERSITY, Los Angeles, CA (design and illustration.)
Volunteer Experience: Teamwork's, Taproot Foundation, Cedar House, American Martyr’s Church